Samsung's trying its hand at the retail experience starting in Burnaby, BC
Samsung is taking the competition against Apple and Sony one step further by launching its own retail store experience. Samsung Electronics Canada today announced that construction has commenced on the first Samsung branded store in Burnaby, B.C. Located in the Metropolis at Metrotown.
The Samsung store will feature the latest mobile, personal computing, and consumer electronics products, in a standalone retail location.
“Samsung is excited to bring a new level of retail experience to Canadians,” said James Politeski, President of Samsung Electronics Canada. “Our vision is to provide an immersive space where consumers can interact with our products in totally new ways and enjoy unprecedented service levels.”
With unique design elements and a broad product offering, the Samsung store will provide Canadian consumers with a premium retail experience. The store will showcase Samsung’s technology leadership and enable consumers to experience firsthand the power of sharing content across multiple products.
“The launch of our Burnaby location is part of a larger retail strategy designed to offer Canadians an extraordinary environment to interact with the Samsung products they’re most passionate about,” added Politeski.
The Samsung store is slated to open Summer 2012.