Sir Jonathan Ive: His team's best work is yet to come
By Gadjo Cardenas Sevilla
Award winning industrial designer and Executive Vice President of Apple Design, Jonathan Ive received his knighthood recently in Buckingham Palace. Ive is credited for being Apple's resident design genius, the man whose string of successful designs like the iMac, iBook, iPod, iPhone, MacBook Air, iPad and AppleTV are considered iconic products widely copied by Apple's competitors.
“We try to develop products that seem somehow inevitable. That leave you with the sense that that’s the only possible solution that makes sense,” Ivesaid during an interview with The Telegraph explains. “Our products are tools and we don’t want design to get in the way. We’re trying to bring simplicity and clarity, we’re trying to order the products.
“I think subconsciously people are remarkably discerning. I think that they can sense care.”
Collaborators : Jonny Ive and Steve Jobs spoke the same design and aesthetics language
Apple is famous for creating stunning yet minimalist products that are intuitive and which use premium materials and feature unique design touches. Focusing on a less is more approach, Apple's design language and even the look and feel of its product packaging and the Apple Retail Stores are credited to Ive's aesthetic as well. Ive and Steve Jobs often collaborated on the details on each and every landmark Apple product.
Ive joined Apple during a difficult period in the company's history. The first landmark product that had his imprint was the original iMac. He went on to develop a series of truly game changing designs including the iPad which is credited for saving Apple and the iPhone as well as the iPad which have helped make Apple the most valuable company in the world.
"Designing and developing anything of consequence is incredibly challenging," says Ive. "Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution, you're not aware of how hard the problem was that was eventually solved."