Pacemaker Device, the world's first mobile DJ system, was launched with a bang in the spring of
2008. It showed that anyone could be the DJ, anytime, anywhere. Now the technology has been
ported into the Pacemaker app for the BlackBerry PlayBook tablet, making Pacemaker into a touch based
experience, more accessible than ever before
.
Developing Pacemaker® for the BlackBerry PlayBook means that the internationally awarded user
interface has been revamped to fit a touch interface.
"We understood that with the abilities of a touch interface, we could raise the user experience and
usability to new levels," says Jonas Norberg the inventor of Pacemaker Device and CEO of
Pacemaker. "We took the original Pacemaker idea and combined it with the powers of a touch
platform. I must say that I am very happy with the result!"
When launched, Pacemaker Device was priced at USD $850.00, now the same functionality is
available in Pacemaker app for only USD $19.99.
"There were a lot of people who wanted the Pacemaker Device, but because it was expensive, few
could afford it. Launching Pacemaker as an app makes it is possible for us to make it much more
affordable. We believe everybody is a DJ; we want to make it possible for anyone to create mixes and
have fun with their music. So having a price point around twenty dollars instead of hundreds is
obviously the way to go," says Jonas.
The decision to launch Pacemaker App on the BlackBerry PlayBook was made after carefully
evaluating the tablets available on the market.
"PlayBook is based upon QNX, the only true real-time operating system running on a mobile device.
When developing a DJ system it is very important to have the kind of control that the BlackBerry
PlayBook delivers," says Jonas.
"The Pacemaker App on the BlackBerry PlayBook is fluid, alive and fun. It not only serves the needs
of professional DJs, but will appeal to anyone wanting to create their own amazing content," says
Martyn Mallick, VP, Global Alliances & Business Development at RIM.
"There is a need for a proper DJ app and the reincarnated Pacemaker, which actually invented
mobile DJ-ing, may be just that. Can't wait to get it", says John Acquaviva, an internationally known
DJ.
On the June 14th, Pacemaker is launching at the Sonar music festival in Barcelona, and will be
available for download on BlackBerry App World™ for USD $19.99 (price varies by country and
currency).