BlackBerry Messenger just scored a deal to come pre-installed on new LG smartphone models, putting the cross-platform messaging solution as the default chat option on upcoming models starting with the G Pro Lite. An interesting bundling agreement between LG and BlackBerry is expected to usher in a new era of BBM partnerships with Android OEMs.
“BBM is widely used throughout the Middle East, Africa and Indonesia where smartphone users tend to engage heavily in social networking,” said Kevin Shin, Vice President of Marketing for Asia, the Middle East and CIS countries of LG Electronics Mobile Communications Company. “The LG G Pro Lite offers an optimized BBM experience with its large, high quality display and embedded Stylus Pen.”