Oh, look it's another moody teenager buried in his iPhone while life goes goes on around him. Instead of participating in key holiday momenets and bonding with his family, he seem to be sulking and sending Snapchats. But wait, not everything is what it seems. The new holiday ad by Apple is titled 'Misunderstood' and it cleverly reminds us that sometimes the technology isn't as important as how you use it to capture and share the stuff that really matters.