Apple has taken a lot of inspiration from other mobile operating systems so it comes as no surprise they have an answer to Google Now. Appearing under a tab called Today in the Notifications Center, this feature acts like a personal assistant as well. It can show you weather and traffic information and remind you of your schedule.
This feature is still in beta and obviously won’t match up with Google Now but it is a preview of what’s to come for iOS 7 users. If you’re an Apple user that wants to try the more established Google Now, it is part of the Google Search app.
Source: MacRumors