John Boynton, (left) EVP and chief marketing officer of Rogers and Alex Salter CEO of SamKnows at the media briefingIt is downright tricky to track broadband speed performance and even trickier to make pronouncements that one's service is better, faster or more consistent thant the competition's. Rogers hired third party broadband performance testing expert SamKnows to track their speeds. As per SamKnows' findings, Rogers delivered on avarage 100 per cent or more of advertised download speeds on the most popular subscription packages.
“We’ve made significant investments in our network infrastructure allowing us to offer faster download speeds. This new independent test shows that we’re delivering the internet speeds we advertise to give our customers added assurance that they’re getting what they pay for," explained John Boynton, EVP and chief marketing officer of Rogers Communications during a media presentation earlier today.
The study results show that:
· Rogers delivered on average, 100 per cent or more of advertised speeds on both uploads and downloads in its Lite, Express, Extreme, and Extreme Plus packages.
· Based on studies conducted by SamKnows in the U.S., Rogers outperforms U.S. fibre-to-the-node service providers, delivering 106 per cent of advertised download speeds during peak hours compared to the U.S. average of 97 per cent. In a separate study of broadband speeds in Europe, SamKnows also found European internet service providers delivered only 74 percent of advertised speeds during peak hours.
“We’re excited to be working with Rogers on such a large-scale home based speed performance testing program,” said Alex Salter, CEO of SamKnows. “Using our proven SamKnows methodology, our results confirm Rogers is able to deliver the internet speeds advertised to customers.”
The results of the SamKnows report are based on data that was collected for a period of one month in May 2013, using a custom hardware device called a Whitebox that a customer simply plugs in to the existing internet connection in his or her home. Approximately 200,000 speed tests were conducted. Rogers will be featuring the results in a series of advertisements in the coming weeks.