BBC is turning to Instagram to disseminate 10-second news clips and they are hoping to get follower feedback from the new project they dubbed as #Instafax. There are so far two Instafax clips mixed in with over 200 posts from the news service’s account.
BBC is following in the footsteps of startup NowThis News and other tech sites who use Instagram videos to help present information in a different way and reach out to people.