Facebook wants Page owners to share other types of updates aside from text updates with a new tweak. Facebook’s News Feed Ranking Product Manager Chris Turitzin said in a blog post the social network changed the algorithm of the News Feed to downgrade text updates from Pages because they don’t do as well as text updates from friends.
The company encourages a more visual approach and wants Page owners to post links as they “get more engagement (more likes, comments, shares and clicks) and they provide a more visual and compelling experience for people seeing them in their feeds.”