I think we can all agree that colourful socks are a great addition to any outfit. In a growing sock market created by the more notorious household brands like Happy Socks and Bugachi, there is now a brand that dares to be different, Toronto-based HUELY socks. Rather than focusing on computer-generated abstract designs to catch eyes and sell, HUELY takes a different approach to garnering its buyers' attention, all designs are curated by and collaborated with local artists in the Toronto area. This not only helps amplify the designs of artists who deserve their time in the spotlight, but it also ensures they are properly compensated for their work - a known bane in the art world.
Founded by the eccentrically-colourful Nate Kogan, HUELY has taken the city by storm with its unique approach to marketing and selling its' products. The brand is not only sold exclusively online, but the designs and creations are announced and subsequently released as an intentionally-timed mystery.
A unique value-add to the HUELY purchasing experience is that once the customer has placed an order, the actual designs they receive are unbeknownst to them. The reason for this is that the packaging is left unmarked, an intentionally subtle nuance. This ensures that even Nate himself doesn't know what is going out, maintaining an air of mystery around the order.
From the abstract and over-the-top, to more classic and traditional, the first round of HUELY designs all came from the deep, dark, obscure mind of Nate himself. Each is as equally outrageous as the last and comes with its
own name and branding card, personally signed by Nate, included in each package.
It goes without saying that they all add a touch of unique flair to an otherwise potentially dull outfit.
Proudly made in Toronto and carrying a similar price tag to its' other high-end competition at $20 a pair, HUELY socks are worth the look.
Learn more and order your own via HUELY.com
PS. One more subtle feature worth noting: when you do peruse the site make sure to sign up for their mailing list, new artist collaborations are announced regularly.