Good news for lovers of shoes, Canada's first virtual shoe store SHOEme.ca is now live and supports companion apps. With a simple scan of any smartphone or tablet, consumers can shop and purchase the 2014 fall collection (32 styles) directly from an eight feet tall, 14 feet wide billboard advertisement.
Vancouver-based e-tailer SHOEme.ca will install the virtual pop-up shop early next week in downtown Vancouvers premier shopping/financial district. As one of the fastest growing ecommerce companies, SHOEme.ca expects the innovative experience to capture the attention of customers who are increasingly plugged in. Hit jump for more information.
Quick facts:
- The first virtual store concept was launched in South Korea and UK company Tesco was quick to follow with the installation of its virtual grocery store
- One in four smartphone users have made an online purchase with their device and half said they shopped on their phone at least once a month
- Even while shopping in physical stores, 84 per cent of shoppers use their smartphones to help with purchase decisions