Apple unveils new holiday ad
Sunday, December 14, 2014 at 8:31PM
Nicole Batac in Apple Ads, Apple Beat, First Looks, News, ad

Following last year’s “Misunderstood” ad, Apple has just released on its site its new holiday ad. Entitled “The Song,” the concept behind it involves a girl who discovers a gift from her grandmother to her grandfather from 1952. It was an old record that has a message talking about how they couldn’t be together for the holidays as well as a rendition of “Love is Here to Stay” by her grandmother. The young girl learned the tunes and vocals of the song and recorded her portions and put it alongside her grandmother’s. She then leaves an iPad mini with a note that says, “A Duet, Press Play” for her grandmother to find.

Source: MacRumors

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