Facebook users in Canada have steadily increased their use of the social network on mobile devices. Mobile daily use has jumped from 9.4 million to 10 million between the periods of August 2013 and February 2013. Monthly use is up 15% from 13 million to 15 million. Jordan Banks, Facebook head for Canada, told the Canadian Press that people check Facebook on their phones around 20 times a day.
And while users complain about the presence of ads on their news feed, Banks said the one advertisement among every 20 posts ratio has not affected engagement numbers. "We have a really good sense of how people generally want to interact with the ads and the frequency they're willing to accept and (one in 20 posts) has been universally accepted as being a good ratio." Banks adds that majority of businesses use Facebook to communicate with their market.