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After introducing a new vision for smart, wearable technology at CES 2014, Sony Mobile announced that SmartBand and Lifelog application will be available worldwide from March 2014.

SmartBand’s core module is a 24/7 wearable device; fully waterproof (rated IP582) despite its exposed Micro-USB port. It's light, unobtrusive and the independent core means it can be carried or worn as you wish, to fit your lifestyle. Initially available in Black, a variety of vibrant colour styles will be available after launch. I enters a somewhat crowded and fragmented wearable accessories market.

“At CES 2014, I introduced SmartWear Experience as representing emotion as well as motion – moving, and being moved” said Kunimasa Suzuki, President and CEO, Sony Mobile Communications. “Now we can reveal exactly what this means, as we bring our first products to market this spring – SmartBand and its innovative core extend beyond fitness tracking, to add colourful, fun entertainment experiences to users’ lives. Entertainment is a part of Sony’s ethos – it’s our culture.”

The wearable technology in SmartBand SWR10 talks to Lifelog app and your Android smartphone via Bluetooth® and NFC. When out of range (up to 10m) from the smartphone, a vibrating alert will prompt you to let you know. SmartBand will also measure your sleep cycle, to wake up you at the optimum time. And, once calls, messages, Likes or tweets are received, SmartBand will vibrate to notify.

SmartBand SWR10 and Lifelog application will be available worldwide from March 2014.