iTunes Festival SXSW starts today, March 11th with Coldplay, Imagine Dragons and London Grammar hitting the stage tonight to open up the first iTunes Festival in the USA.
Interested viewers can tream the shows live or after the performances in the iTunes Store or via the iTunes Festival App. Check out all the details, including band info and music, at www.itunesfestival.com.
Not only does ColdPlay have a new single out and album currently available for Pre-Order on iTunes, but Soundgarden is doing something pretty unique on night three, as this is the 20th Anniversary of Superunknown LP and they will be performing the entire album front to back for the first time ever. Other performers include Grammy nominated rapper Kendrick Lamar, Pitbull and Soundgarden will perform their seminal grunge classic album Superunknown in its entirety.