LG's 4K HDTV range encompasses some newer IPS sets as well as the truly innovative OLED 4K HDTVs that also offer curved design. LG says that unlike other companies' curved screen technologies, curved screens are a natural application of OLED technology. The best news is that LG is bullish about making 4K HDTVs more affordable while maintaining the highest quality standards and features that users look for the most. Video was taken at LG's HQ in Toronto earlier today.