Netflix has announced its plans to raise prices for new members in the US by a dollar or two later in the quarter but they did not specify whether they would do so in other countries as well. Huffington Post Canada tried to reach Netflix for a comment but they have not gotten back yet. The company has previously raised prices in Ireland from €6.99 to €7.99 for new members earlier in the year so it won’t be a surprise if it makes its way here.
The company aims to improve its offerings with the price increase. As stated in a letter to shareholders, "In the U.S. we have greatly improved our content selection since we introduced our streaming plan in 2010 at $7.99 per month. Our current view is to do a one or two dollar increase, depending on the country, later this quarter for new members only. Existing members would stay at current pricing (e.g. $7.99 in the U.S.) for a generous time period. These changes will enable us to acquire more content and deliver an even better streaming experience."