Pinterest has rolled out an expanded search engine of sorts for Android and iOS. Guided Search is designed to help you look for specific pins or give you an idea of what else you want to check out on the site. It shows you a list of Pinterest tiles popular with other users and additional keywords related to your initial search to narrow down your search more. For example, you type in “running” and then it shows you keywords like “songs” and “tips.”
This new feature not only appeals to users looking to widen the scope of their searches on the site but can help advertisers target their potential customers. Pinterest recently just started exploring the idea of paid advertising so this can be seen as a move to develop that further. And they would have a large database to dip into. Pinterest says they now host 750 million boards with 30 billion pins. According to the site, guided search will roll out on the web and everywhere else soon.
Source: Pinterest Blog