With the FIFA World Cup kicking off in Brazil and global fascination for 'The Beautiful Game' reaching fever pitch, various tech companies are showcasing their technologies in the service of sport. Microsoft's Bing is adding a 'predictions' feature to its search. This puts the computational power of Bing to use and determines schedules, scores and even who is likely to win a match.
“For the tournament, our models evaluate the strength of each team through a variety of factors such as previous win/loss/tie record in qualification matches and other international competitions and margin of victory in these contests, adjusted for location since home field advantage is a known bias,” said Microsoft.