A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product. But at Apple, we believe a great customer experience shouldn’t come at the expense of your privacy.
Apple has posted a page with a message from CEO Tim Cook pertaining to privacy. A follow up to some of Cook's comments during his lengthy yet meaty interview on Charlie Rose. The gist of the page is that Apple values user's privacy and refuses to monetize it or compromise it in any way.
"I want to be absolutely clear that we have never worked with any government agency from any country to create a backdoor in any of our products or services. We have also never allowed access to our servers. And we never will," Cook states. The website has different sections focusing on how Apple products are designed for privacy of their users, how users have the freedom to manage their information and also US government information requests.