Apple first launched it “Start Something New” campaign online to show off art created with the use of company’s products and third-party apps. Now, they’re bringing the experience to retail stores as well. This campaign is said to be a first for Apple. As they’ve never done something that spanned both website and retail stores and it isn’t focused on their products as much as it focuses on its hardware, software, and third-party apps.
"Every piece in this gallery was created on an Apple product," the company has said. "Every brushstroke, every pixel, and every frame of film was brought to life by talented Apple users from around the world. As you explore their work, we hope it inspires you to create something new."
Source: Storeteller | Via: Apple Insider