Remember that e-paper-toting watch Sony backed? Developed by Sony subsidiary Fashion Entertainments, it first made its appearance on Japanese crowdfunding site Makuake and has made its appearance on Sony’s crowdfunding portal First Flight. Now, it’ll be making its way to a few (and we mean few) stores. MoMA Design Store in Omotesando will carry the FES Watch starting Saturday, while Isetan in Shinjuku (which was also where Apple launched the Apple Watch) will start selling it on December 1st.
Evident by the retailers it’ll be available in, Fashion Entertainments is targeting the design and fashion market with the FES Watch. If you want to get it online, it’s also sold on the Japanese MoMA online store and through First Flight. Shipping will start on Saturday. Sony won’t say which stores will carry the product but they do plan to bring the FES Watch to other stores. It retails for a tax inclusive price of ¥29,700 or around US$242.