It has been a bit tough for mobile shopping apps to be spotted on Apple’s App Store because these apps were previously located in the Lifestyle section of the store. Thankfully, Apple is giving them their own space with the new Shopping category—just in time for holiday shopping season. This doesn’t just help reduce a number of apps in the Lifestyle section, it also helps put the spotlight on apps that support Apple Pay, the company’s mobile payments technology. But this section won’t be limited to shopping apps, it also houses apps that will help you find apps that specialize in deals, latest trends, price checks, as well as product reviews.
To celebrate the new section, Apple also launched new featured collections such as “Save While You Shop” for deals and discounts, “Shop for Everything” with a variety of themes like “Chic,” “Rugged,” “Play Dates,” etc.
Source: TechCrunch