Don’t let the name confuse you. The new Amazon Exclusives store isn’t for items sold exclusively on the site. What it does contain are products that have been successful on Kickstarter as well as other “up-and-coming brands.” You’ll see products like the Zackees’s clever cycling gloves, Olloclip phone camera lenses, and Tower’s inflatable paddle board from ABC’s Shark Tank.
What makes it exclusive though is brands have to sign an agreement with Amazon that the site will be the exclusive third-party retailer. But they can still sell it through their site or physical stores. Products in the Exclusives section will be eligible for Prime shipping.