Hoping to take on the likes of Hulu and Vimeo, YouTube might be adding another paywall for its service. This time around, they’re focusing on a video on demand service. According to a report from Variety, this service will reportedly offer ad-free streaming of certain content, perhaps from some of the site’s biggest stars under its YouTube Originals umbrella. Not much is known about this report but the rumour started from an unnamed executive of a company that partners with YouTube to produce video content.
YouTube will neither confirm nor deny the report at the moment. But perhaps this is a way to help keep their creators in house and to help boost their bottom line.