Pebble is putting their money into encouraging smartstrap development for their upcoming Pebble Time and Pebble Time Steel wearables. The smartstrap allows for expanded functionality on Pebbles by making the strap a peripheral. Various concepts have been revealed including one that enables direct connection to an LTE signal. Another concept will add GPS, NFC, OLED displays and varied other components to the Pebble Time.
Pebble pledged 1 million US dollars to encourage development and commercialization of othe smartstrap projects. Interested inventors can get a team together, build a prototype and place their project on a crowfunding platform and Pebble will offer the necessary support to make sure the projects see the light of day. I'm curious to see how far the smartstrap development can go and how much it can add to the Pebble Time.