Spotify is set to invade Starbucks cafes in big way. The two big companies have inked a multi-year deal. Spotify and its premium service will be playing a key role in the in-store music experience at Starbucks and help customers earn free drinks. The 7,000 Starbucks locations in the United States will be link to Spotify’s 60 million users to develop a “first-of-its-kind music ecosystem.” Starbucks employees a.k.a. partners will gain complimentary access to Spotify Premium and will be able to influence the in-store playlists. And customers will be able to access these playlists through a dedicated Starbucks section in the app.
This partnership is also the first time Starbucks is opening its loyalty program to a third-party company. According to the announcement, Spotify Premium subscribers will earn “Stars as Currency” but there aren’t any specifics how they’ll be able to earn those and how long they have to be subscribers to get Starbucks freebies. The partnership will be rolled out in phases starting this fall in the US and it’ll be expanding to Canada and the United Kingdom.
Source: The Verge