Apple's continuing its new iPhone ad campaign which highlights what sets it apart from the competition. The most recent ad, which is titled 'Amazing Apps' pays homage to the App Store's 'one and a half million of the best apps available.'

This highlights the iPhone-first strategy of many developers who know that getting their games, applications and utilities on iOS gives them more opportunities to earn. Of note is the mention that Apple carefully curates which apps make it to the walled garden, which means less crapware and bogus applications available (although, you can't avoid some abandoned or outdated ones). The ad is a refreshing 'if you got it, flaunt it.' reminder of how much power our iPhones have thanks to a thriving app ecosystem.

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