Since 2013, Logitech, maker of mice, keyboards and mobile accessories and peripherals, has been working behind the scenes on reinventing the company, shaking things up culturally and through its product innovation. Its latest products and new logo and branding strategies are an outward expression of these changes, and moving forward Logitech is also bringing new life to its brand identity. A new label for their latest product categories: Logi. will also debut soon.
Expect bold colors and simple designs to make their mark across Logitech.com, social media, on packaging and in-store displays over the coming year.
“We’ve been reinventing Logitech, creating products that strive to blend advanced technology and design to bring you amazing experiences,” said Bracken Darrell, Logitech president and CEO. “We’ve built a world-class design team, led by chief designer Alastair Curtis. We’re putting Design at the center of everything we do. Our approach to Design goes beyond the classic definition. Design to us is the combination of advanced technology, business strategy and consumer insights. Our products have come a long way, and now it’s time to bring the brand forward too.”
As part of the brand reinvention you will begin to see the name Logi on select products in existing categories, and expect some twists and a few surprises in new categories.
“Logitech has undergone huge changes, so we’ve created an identity that is an expression of who we are today and who we will be moving forward,” said Alastair Curtis, chief design officer at Logitech. “A company transformation of this magnitude should come with an equally bold transformation of its brand.”