There's a huge ecosystem of Apple and Mac peripherals ranging from MacBook cases to external hard drives and docking solutions to an endless assortment of iPhone and iPad cases, battery solutions and add-ons. Few of these products are lucky to be selected by Apple to be featured in the Apple Retail Store displays.
Apple has apparently redesigned the packaging for many of these products so that they look more pleasing and also represent the products more accurately. There's a certain familiar Apple-ness to the way the above products are represented.
Source: 9to5Mac