Apple Music seems to be well on its way to becoming the biggest streaming music service in the market. Apple’s streaming music service has reportedly hit the 10 million mark. Of course, if you relate this to Spotify’s 75 million active listeners (thanks a lot to its free tier), they still have a long way to go. But in terms of growth Spotify took six years to reach the same milestone and they now have 20 million Premium subscribers.
Apple won’t confirm the figures but it’s not a surprise they were able to reach those numbers immediately. Since day one, they launched in over 100 countries, which Spotify wasn’t able to do from the get-go. And if you’re one of the many iOS users, you’re constantly reminded to sign up and use the service right off the bat. Plus, they're also trying to lure Android users to use the service as well. Or perhaps, we also have Taylor Swift’s help to account for that, too.
Source: Financial Times | Via: Engadget