It’s been a banner year for online shopping in Canada as the industry experienced 20% growth in online sales in 2015. The combined online share sales in November and December of last year totaled 9.84%, according to MasterCard SpendingPulse. Both months bested last year’s 8.6% record as online sales in November reached 9.7%, the highest in Canadian e-commerce history; that is until December came in a retail sales climbed up to 9.9%.
These figures, MasterCard says, demonstrates the omnishopper in consumers. Omnishoppers use different devices or in-store technology to shop. Hoping to help ease that experience is MasterCard’s digital payment platform MasterPass.
This allows you to pay for things using any device you have on-hand, and with the security you’ve come to expect from MasterCard. The platform promises to securely stores payment and shipping information, which you can easily access, too. All you need to do when you check out using the “Buy with MasterPass” button and then log into your account.