Whether you’ve been looking for video content or podcasts on Spotify or not, the music-streaming service is bringing the feature to you soon. The new plans were announced back in May but we seem to be getting a more definite timeline now. Spotify will start rolling out to Android app users this week with iOS users getting the new features by the end of next week. The company is testing it out in four markets initially—the U.S., the U.K., Sweden, and Germany. They have partnered with the likes of ESPN, Comedy Central, the BBC, Vice Media, and Maker Studios to bring these new formats into the apps.
According to Shiva Rajaraman, vice president for product at Spotify, the content will consist a lot of short clips but with a mix of original, music-themed series like what Tastemade plans to do on the platform. They wanted to keep these short and compartmentalized so you can check the programs out at different intervals. Think thematic videos like “News of the Week” or “Laughs at Lunch.”
Source: Wall Street Journal