CES 2016: L’Oreal gets into the wearable tech game
Wednesday, January 6, 2016 at 8:07PM
Nicole Batac in CES, CES 2016, Events and Launches, First Looks, L'Oreal, L'Oreal My UV Patch, News, Product launch, Wearables, accessories

L’Oreal isn’t a brand you usually associate with the Consumer Electronics Show. But they are here this year to show off new wearable and internet-connected products. Their first device is made in partnership with manufacturing and logistics company PCH. It’s a UV-sensing stretchable patch worn on the skin that will then be scanned using a smartphone app to tell the strength of the sun’s rays. This My UV Patch is meant to educate the public about the effects of too much sun exposure. It can be worn around five days and it’ll be given away for free. It’ll be launching in 16 countries and is seen as a way for the company to help develop new products in the future.

Source: BBC

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