Michelin expands its Pilot line of ultra-high performance tires with all-season variant
Thursday, April 14, 2016 at 11:10AM
Gadjo Cardenas Sevilla in All-season, Apps & Launches, Breaking news, Canada, Driving, Events and Launches, First Looks, Lifestyle, Michelin Pilot, Michelin Pilot Sport A/S 3+, Motoring, Product launch

Canadian BMW driver Kuno Wittmer poses with the latest Michelin Pilot series high-performance tires

Michelin launched the latest extension of its Pilot family of performance tires, the MICHELIN® Pilot Sport A/S 3+ at an intimate media event last night in downtownt Toronto.  On hand during the event was Canadian driver Kuno Wittmer who currently races with the official factory BMW – Rahal Letterman Lanigan Team in the IMSA WeatherTech Sportscar Championship. Wittmer discussed how high performance driving in the track helps Michelin improve their designs and create products like the Pilot performance tires which are standard equiptment on luxury and exotic supercars from BMW, Chevrolet and Mercedes-Benz.

The Michelin Pilot Sport A/S 3+, which is the latest in the line,  delivers true all-season performance and incredible wet and dry braking. This latest addition to the Michelin Pilot Family is an evolution of the Michelin Pilot Sport A/S 3, transferring the best of high-performance racing technology into a street tire that’s suitable for extended seasonal driving in colder geographies.

The Michelin Pilot Sport A/S 3+ combines a unique tread design with enhanced compound technology to provide incredible performance:

“For those considering all-season tires, the Michelin Pilot Sport A/S 3+ is our best ultra-high-performance choice,” said Sabrina Garofalo, country operations marketing manager – performance category, Michelin North America (Canada) Inc. “With features originally developed for endurance racing, it combines breakthrough levels of wet and dry grip while providing excellent mobility for all-season performance.”

As a member of the Pilot Family, the MichelinPilot Sport A/S 3+ benefits from Michelin’s heritage in endurance racing and track record of technological innovations. Specifically, the new tire features:

The Michelin® Pilot® family of tires also currently includes the Michelin® Pilot Super Sport, Michelin PilotSport Cup 2 and Michelin Pilot Alpin PA4.

“The Pilot family of tires is a direct outcome of more than 120 years of tire innovation and validation. As we are continuously evolving the performance, we always maintain the Michelin standard for quality and safety,” Garofalo said. “A simple way to improve your performance vehicle’s responsiveness is to install a set of tires from the MICHELIN Pilot family.” 

Article originally appeared on Reviews, News and Opinion with a Canadian Perspective (https://www.canadianreviewer.com/).
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