Courtesy of Google via AP
To share YouTube clips, what you’d usually do is copy the URL and send it using some other app. YouTube wants to keep you within its app by introducing a new messaging feature. They are currently testing it out with a small number of users on iOS and Android to see if it’s a viable addition to the app. Having their own messaging feature will encourage users to stay within the app and ease the sharing process for its users. It will also give YouTube more opportunity to show more ads to over one billion users of the service.
Source: AP via Yahoo! Tech