Shopping for men's clothes can be tiresome, specially for men. Klothed is an app that wants to change the way men think about and shop for clothes, by re-inventing the way a man views his closet. It enables users to virtually discover, try on, plan and purchase curated designer looks from their phone or tablet.
Research shows that 30% of Millennials have taken a selfie while trying on an item in a dressing room and sent it to a friend to get their opinion, this trend (known as social styling) has been integrated into the Klothed experience. Klothed understands that many men want guidance and input, but often don’t like dealing with sales associates. Klothed enables them to get advice from their social networks, sharing items, outfits and profiles; putting together recommended outfits from people they trust.
Klothed was one of the initial companies to win entry into the Joe Fresh Fashion Incubator, and is a Development Partner of Shopify. The app features clothing from well-known Canadian retailers, including Joe Fresh, Got Style and 18 Waits. Check it out here.