It’s feels like a match made in heaven when you think about Lucasfilm and mixed-reality startup Magic Leap partnering, especially if you think about the technology the two companies can bring into the world. What took over a year of “courtship” has resulted in the two innovators working to bringing Star Wars content into our lives. Magic Leap is working closely with Lucasfilm’s forward-looking division, xLab, to do something both brands won’t elaborate on. But a video showed at WIRED Business Conference shows the possibility of having C-3PO in your living room interacting with you and sharing the issues from the Star Wars galaxy, making use of augmented reality and other “mixed reality” tech we’re sure is headed our way many years from now. What they could put forward could be a new medium to consume content or change the way we tell stories. It’s all pretty exciting, if you ask us.
Source: WIRED