Facebook is taking its livestreaming initiative very seriously and have signed deals with media companies and celebrities for Live. Some of the companies they’ve signed include the likes of BuzzFeed, CNN, the New York Times, Vox Media, Tastemade, and Huffington Post. The highest value deals are with BuzzFeed at US$3.05 million, $3.03 million for the New York Times, and CNN at $2.5 million. On the celebrity side, there’s comedian Kevin Hart, celebrity chef Gordon Ramsay, NFL quarterback Russell Wilson, and wellness guru Deepak Chopra. Meanwhile, the value of individual contracts varies widely, with about 17 worth over $1 million.
Source: WSJ