Today, YouTube is introducing a beta version of a new product called YouTube Community. This new tab, found on the channel homepage, will let Creators add text, live videos, images, animated GIFs and more to share with their fans. Fans can comment and interact with these posts. Subscribers can also opt in to receive a notification anytime their favourite Creators post to their Community.
YouTube Community is the result of deep collaboration with Creators, who were invited to partner with YouTube to develop the tools they wanted to better engage with their fans. Among that select group of 12 channels were three of Canada’s most-loved YouTubers - comedian Lilly Singh and Mitch Moffatt and Gregory Brown of education channel AsapSCIENCE.
Community is what makes YouTube unique - the engagement between Creators and their fans is at the heart of YouTube. YouTube has already reached billions of people around the world, and built a unique community. This new product is an important investment from YouTube to further strengthen that community and make creators even more successful.
In addition to Lilly Singh and AsapSCIENCE, the full list of Creators who partnered on the development of Community includes a diversity of backgrounds and content styles, from John & Hank Green, to The Game Theorists, Karmin, The Key of Awesome, The Kloons, Peter Hollens, Rosianna Halse Rojas, Sam Tsui, Threadbanger, and Vsauce3.
The Community beta will launch with just these creators, but YouTube will roll the product out to more Creators in the months ahead, along with new out new features and function