Rakuten Kobo fosters the love of reading through Corporate Social Responsibility Program
Thursday, September 15, 2016 at 1:32PM
Sonya Davidson in Education, First Looks, Rakuten Kobo, Social Responsibility

Early reading skills are extremely important, naturally; but research shows that older children who struggle with reading with middle school and later are at risk of giving up entirely. Further, in old age, reading can go by the wayside as eyesight and hand strength fail or as older adults downsize into smaller housing and leave their books behind. As a company created by and for booklovers, supporting literacy and reading accessibility seems like a natural fit for Rakuten Kobo to step in and hlep make a difference.

The company recently announced its multi-faceted corporate social responsibility program—designed to promote the importance of reading for all stages of life—through partnerships providing thousands of books and eReaders to encourage and enable people of all ages to read more.

Early and middle school readers 

First Book Canada: Kobo and First Book Canada have partnered to bring new books to students at elementary and high schools across Canada—the majority of whom do not have a single book in their own homes. The access to a book of one’s own is key to the advancement of literacy among children, especially those from low-income families; studies show that “high interest in reading” triples among children who received new books from First Book, with reports of a 70% increase of reading in the home. More on the programs:

Frontier College: To capture attention and support literacy among children who may have missed the important foundation years, Kobo is working with Frontier College’s Homework Clubs. The Clubs are designed to improve educational outcomes for children in high-needs communities—gaining the skills and confidence they need to reach their potential as contributors in Canadian society. Over the past year, volunteers have provided 19,336 hours of tutoring to 2,695 learners across Canada. Starting this fall, Kobo eReaders will be incorporated into select Homework Clubs to encourage students to read more while learning. Benefits of digital reading for Homework Clubs include:

Older Adult Readers

Family Councils Ontario: With the goal of supporting families in improving quality of life in long-term care homes, Kobo and Family Councils Ontario are working together to create a digital reading program for select homes in the Greater Toronto Area. ETAG, a leader in adult education that helps people understand technology, will offer training on the use of eReaders as well as eReaders themselves—which will be used by residents or family members and friends who choose to read to a loved one. Thin, lightweight eReaders are often times easier to hold compared to traditional books, and the ability to set font sizes makes reading easier for people with deteriorating eyesight. Reading is associated with an increase in quality of life as well as a decrease in dementia-related behaviours.

“Reading is incredibly important as a tool in working with dementia. Further, we believe we are among the very first organizations to recognize a need to support reading and literacy among older adults living in Long-Term Care homes,” said Samantha Peck, Director, Communications & Education, Family Councils Ontario. “Even the most avid booklover may lose access to reading in old age. It is a problem that digital is uniquely positioned to solve.”

We are pleased to be able to offer support at a number of critical points in the life of a reader, and to help create and support generations of booklovers,” said Michael Tamblyn, CEO, Rakuten Kobo. “If simply allowing a child to choose his or her own book can spark a love of reading at an early age, let’s give children books. Let’s support struggling older readers before they give up entirely. And let’s ensure reading doesn’t disappear at a time when it may be difficult to see, to get out to buy or borrow a book, or when being read to creates connection and a better quality of life. It is our mission to support reading from a person’s first words to their last chapters.”

 



Article originally appeared on Reviews, News and Opinion with a Canadian Perspective (https://www.canadianreviewer.com/).
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