Etsy’s looking to make the online shopping on its platform just a bit easier with its latest purchase. The design and craft marketplace bought Blackbird Technologies, a startup that specializes in developing algorithms that can help Etsy boost its search feature. The acquisition could bring things like natural language processing, analytics, and image recognition.
Financial terms of the deal haven’t been disclosed but all members of the team (a lean 10 people) will be coming onboard to Etsy. And since Etsy will be using their tech, any clients they may have won’t get access to the API anymore. This new purchase can also help keep its competitors at bay and give a better experience for its shoppers.
Source: TechCrunch