Apple has long since mastered the art of creating an emotionally powerful ad. Its latest ad isn’t an exception. Promoting the new messaging features in iOS 10, the new video shows a solitary bright red balloon flying from a farmhouse window, over mountains and seas, to fly into the window in the city (where it’s already joined by many balloons) to a girl celebrating her birthday.
What Apple is trying to convey with the ad is there are a lot of new ways to send messages that carry more emotions in them. These include being able to change sizes of the text and make them animated, have color backgrounds, and even swap in emojis for words.
Source: Fast Company