Three days until #Nissan's keynote at #CES2017! (Just ask #Cortana to remind you…) Catch it on @Twitter or @YouTube: https://t.co/yre8W4jf8F pic.twitter.com/ZMfs4xCem9
— Nissan Motor (@NissanMotor) January 2, 2017
Nissan's slated to make an announcement at CES 2017 and it has teased the event with Microsoft's Cortana personal assistant. Microsoft hasn't yet played its hand in the connected car market (even as it was an early partner for Ford Sync), but hasn't revealed cars as part of its Windows 10 platform. What this could be is part of a larger AI and personal assistant play to counter Amazon's Alexa and Google Home, Cortana coming to cars (as a safer, smarter way to interact with infotainment) could set Microsoft (and by extension, Nissan) apart from the competition. We'll know soon enough once the curtains are raised at CES 2017.