Axonify, the company behind the world’s first Employee Knowledge Platform, today launched a campaign to highlight the growing dissatisfaction and frustration among learning and development professionals with antiquated learning tools, like the Learning Management System (LMS), which is leading to its steep decline (according to market analyst, Ambient Insight).
The campaign showcases a series of videos that feature an everyday corporate employee who conjures up strange, funny and elaborate ways to express his dissatisfaction with the LMS. The videos will appeal to the many L&D professionals who contact Axonify about their real-life frustrations with the LMS each and every day.
Workplace Learning is Broken
The LMS was designed originally to improve the delivery of learning content in an academic setting and then forced to fit a corporate environment. This one-size-fits all approach to learning is not meeting the needs of today’s business leaders or modern employees that are looking for learning that is engaging, personalized and flexible with their busy schedules.
“The LMS is not something that lends itself to the world we’re living in, and the retail business that I’m in. It’s like shoes that don’t fit. I wouldn’t go out and buy shoes that don’t fit no matter how nice the shoes are,” said Valerie Davisson, Chief People Officer of At Home, a leading home décor retailer, who chose to implement Axonify instead of an LMS.
According to Deloitte’s Global Human Capital Trends 2016 report, more than $140 billion USD is spent on corporate learning every year and yet according to Ambient Insights, global revenues in the self-paced eLearning market (defined by LMS, off-the-shelf content and services) is expected to drop from $46.6 billion in 2016 to $33.4 billion by 2021. Lack of innovation is seen as the root cause of the LMS decline.
Today, access to information is instantaneous and effortless, consumers are more educated, the pace of business is accelerated, and employees face higher demands to keep up with unprecedented change. Employees must retain and apply vast amounts of information to be successful in their roles. Whether that means understanding the details of an extensive product portfolio, the actions they need to take to remain safe on the job, or following a variety of policies and procedures, the demand on employees’ knowledge is enormous, and only continues to increase.