Andy Rubin's Essential Phone has been an exciting product to watch but also a frustrating one to root for. There have been shipping delays, identity phishing fiascos, a lacklustre camera and reports that it isn't selling well at all.
My own time with a Canadian unit was fraught with software glitches, poor camera experience and promised firmware updates that didn't come within the review period. Another key complain about the device is the high price. This is something Essential is in control of, and starting this weekend, the company is takingUS $200 off the price of the Essential Phone.
"At Essential, one of our driving principles is that premium craftsmanship and the latest technologies shouldn’t be for the few. We could have created a massive TV campaign to capture your attention, but we think making it easier for people to get their hands on our first products is a better way to get to know us," the company said in its website.
Could this be an attempt to jettison remaining stock of the Essential Phone, maybe to pave the way for an updated mode with less issues and the awesome camera that was promised? It could just be the company realizing that few consumes are willing to buy an upstart product priced high. Specially when competing flagship are neary all available.