Apple's iPhone X went up for pre-orders in Canada earlier today and quickly sold out of existing online stock. Rogers reportedly stated, "tremendous customer excitement" and strong pre-orders for the iPhone X. The carrier also changed its tune on the iPhone 8, which the company says now has good demand. More importantly, it now says overall demand for the iPhone 8 is "good" after initially saying initial demand for iPhone 8 was 'anemic'.
In an exclusive interview with Axios reporter Ina Fried, Rogers executive VP Raj Doshi said "we're seeing tremendous customer excitement for iPhone X with strong customer pre-orders."
"We're also seeing good demand for the iPhone 8. We expect the two together will be very popular with our customers this holiday season with iPhone 8 being a major contributor," he added. The uptick in iPhone 8 demand could be a result of the iPhone X's halo effect.
The innovative new flagship brings a number of cutting-edge feature such as a new bezel-free display and a striking new industrial design. A number of its features, like the camera technology as well as the A11 Bionic processor are features of the iPhone 8 as well. Consumers have had to decide whether to upgrade to the new iPhone 8 or wait and take a chance on getting an iPhone X, which is expected to have constrained result being a new model.
Apple also gave a statement regarding iPhone X pre-sales. ""We are thrilled to be taking orders for iPhone X, the future of the smartphone. We can see from the initial response, customer demand is off the charts. We're working hard to get this revolutionary new product into the hands of every customer who wants one, as quickly as possible. We will keep accepting orders online, and iPhone X will be available at Apple retail stores on Friday, November 3 starting at 8 a.m., as well as from our carrier and retailer partners around the world."
iPhone X comes to Apple Retail stores and carriers on November 3rd, iPhone 8 and iPhone 8 Plus are currently available.
Source: Axios