Reuters/Kim Kyung-Hoon
For a game that asks users to pay US$10 to get most of its levels, Super Mario Run has done quite well for its first two months out on the market. It hasn't even launched on the Android platform yet. Out of the 78 million total downloads, more than five percent paid to unlock all the levels. Games consultant Serkan Toto told the Wall Street Journal that this was an "amazing" feat for a game with a high in-app purchase rate. Most of Nintendo's rivals couldn't hit that even with just $1 or $2 in-app purchase rate.
But Nintendo is disappointed with the result. The gaming company was hoping to hit a double-digit conversion rate with this game, considering it is such a recognizable brand. But with just a couple of titles out of the gate, Nintendo shouldn't write off the mobile gaming market jut yet. Super Mario Run will be coming to Android in March and there are big name franchises like Animal Crossing and Fire Emblem coming to the mobile space soon. Better fortune might be heading their way.
Source: Engadget