Geneva, Switzerland – Ahead of Mobile World Congress 2017, Swiss wearable brand MyKronoz today announced ZeTime, the world’s first hybrid smartwatch combining mechanical hands over a full round color touchscreen. Using groundbreaking technology to enable a hole to be cut in the center of a round TFT color display allowing watch hands to pass through, ZeTime blends the classic design of a traditional timepiece with the most advanced features of a smartwatch.

Designed to be worn all day, every day, ZeTime allows users to see the time even when the smartwatch screen is powered off, thanks to ‘Smart Movement’ technology that enables the mechanical hands to function for up to 30 days with a single charge.

“When I started in early 2013, people thought that I was mad – why would I start a smartwatch company in Switzerland and enter such a challenging market? It turns out that my vision and passion have paid off as our company has sold nearly two million smartwatches since then,” said Boris Brault, CEO and founder of MyKronoz. “This disruptive mentality goes beyond the company’s mission to provide ‘smartwatches for everyone’ by striving to become an industry leader on price point, wide range, and fashionable design.”

“My inspiration has been to combine the best of our Swiss heritage in traditional watchmaking, with the key features of a smartwatch to persuade the majority of consumers to adopt our wearable technology.  This has been accomplished with ZeTime, the perfect hybrid smartwatch. It combines the best of both worlds: watch hands of an elegant traditional timepiece with a full color touchscreen that instantly shows incoming calls, smartphone notifications, real-time fitness activity, upcoming calendar events, daily reminders and much more, right from your wrist.”

A classic take on wearable technology, ZeTime has a sleek stainless steel watch case inspired by the finest Swiss design, along with a variety of interchangeable digital watch faces and straps created to fit every style. ZeTime is set for action with a 3-axis accelerometer and an optical heart-rate sensor to track activity and sleep. With water proof performance of ATM3 (up to 30 meters’ depth), ZeTime provides the quality and versatility expected from traditional high-end timepieces, at a much lower price. ZeTime will be available by early September 2017 from $199.90.