Spotify has hit another milestone in less than half a year. The music streaming service adds 10 million new paying subscribers in around five months, pushing them up to having 50 million users. To put it in perspective, Spotify spent less than half a year adding around half an Apple Music. Apple’s own streaming service hit 20 million in December, adding three million subscribers in three months.
This boost in subscribers for music streaming services underscores the changing consumer habits when it comes to music. More and more people it seems would be willing to pay a fee for all-you-can-access music instead of buying per song or per album. It would seem Spotify has the advantage at the moment, if these figures are anything to go by.